![]() Over the past 12 months, Amazon has been investing to bring that same magic to Americans. In a 2019 CNBC piece, when speaking about the overnight delivery service founder Bom Kim said, “It’s magical”. ![]() Order from millions of SKUs before midnight and it’s on the doorstep before 7 a.m. Oh, and its in-house delivery fleet happens to deliver 99.3% of all orders within 24 hours. Owning the delivery fleet allows Coupang to offer free, unboxed/unpackaged returns to be left at customer doorsteps. Coupang once looked at Amazon and its logistics network for inspiration, but now the professor is chasing the prodigy.Ĭoupang delivers each of its packages via South Korea’s largest delivery fleet, Rocket Delivery. For its efforts, it’s been dubbed (against founder Bom Kim’s wishes) the Amazon of South Korea. If this is the first you’re hearing of Coupang, you probably won’t believe the logistics network this company has built in the last few years. Its idealism in a form rarely seen outside of Silicon Valley, but that mission has driven Coupang to build what pre-buff and bald Bezos dreamt of: a complete end-to-end e-commerce platform designed to manage the full customer journey from screen to doorstep. Sounds corny, right? That’s the mission statement of rising South Korean e-commerce company Coupang. To create a world in which customers wonder: “How did I ever live without Coupang?” This is an excerpt from Monday’s (4/19) Point of Sale retail supply chain newsletter sponsored by ArcBest.
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